In this post I am going to make a case. After you hear my argument, you might find yourself wanting to help the rave scene. We all desire its survival.
It is generally true that if a market is not growing, it is shrinking. Dance music has cycles like all cultural forces. New things grow in the underground, break into the mainstream, and are displaced by something else.
House music will live forever, baby.
Most people in the rave scene would like that statement to be true. In a way, it probably will be true, even a hundred years from now. If you’re like me, you agree that sounds great.
But that’s how people felt about jazz, which is now almost dead. No jazz musician can have a grand festival like Electric Daisy Carnival, HARD Summer or Shambhala. Jazz musicians can learn to make dance music and help the rave scene, but they can’t have their own stadium shows.
It’s also how people felt about other old music, like this song.
Name a song like that made in the past twenty years.
You can believe that things will take care of themselves. That’s what most people do when they want something bigger than they are to go a certain way. But I think there’s another way for anyone who cares about the rave scene.
Take care of it yourself.
That’s what I’m going to do, and you can help the rave scene too.
But how, Roly?
I don’t pretend to understand the business side yet. I haven’t learned to understand accounting, or the inner workings of the label-artist-promoter-government connections.
But I do know about marketing, and about people.
Help the rave scene through community.
Part of what makes the rave scene special is its inclusiveness. The connection to others.
At a rave, you feel like you are part of a tribe, with a sense of safety and belonging that you do not find in the city. And so part of you knows that the rave scene is special.
Or maybe that’s all in my head. You can tell me if I’m wrong. But I doubt that will happen because I know…
People like people. A person might dislike people, but they like people too. So the general idea is to help people in the rave scene feel like they are part of a community.
The current practice is to go to the event, see your rave friends, go back to your normal life. It’s as if you bring yourself to the rave and that universe stays there, popping temporarily into existence as the event begins. And then it’s over.
What if you could change that? What if you could bring the rave home with you?
Bring the rave home with you.
Kandi kids already do this. That’s part of why I support kandi and Insomniac Events, which clearly supports kandi kids by allowing kandi at its events.
Making kandi with friends is really slow. It takes a time commitment and that means two things must be true if you are making kandi with friends:
- You both really like raves.
- You like each other enough to commit long periods of time to sitting together while you attach plastic beads to string.
There are many other options however. The main characteristics you want to look for in a winning idea are these two conditions:
- It has something to do with raves or people you go to raves with.
- It’s a social activity that everyone likes to do, either in real life or on social media.
Ideally the concept also spreads itself via social proof, or it helps the rave scene grow by adding new members, more money, or some other valuable resource.
Promoters and artists want more fans.
Many of the best nightclub and festival promoters understand that fans are the most important part of their success. Fans generally begin to realize that they are important to the dance music industry too, especially after reading this post.
If you are a fan of dance music, you know there is more to life than a rave. The good news is that all the things I mentioned above can contribute to your own success.
Suppose you begin a weekly or monthly meetup in your city. You can invite whoever you want because these ideas come from your own creativity, not me. Now you can have your rave friends as a part of your life outside of the rave.
That means you will spend more time together. You will find new friends together and pull them closer to the rave scene. The culture will grow and change, different from year to year. But the industry that you love will survive. Even flourish.