Today I’m going to explain how a common conversation topic influences you to go to more music festivals.
As a long time student of persuasion, I know that influence often hides in plain sight. To me, it’s as visible as the sun on a clear day. Everyone else just sees sky.
I also live in the rave scene. It is a part of my life and I intend to keep it that way. So I know that some form of this question is familiar to anyone with a rave family. And the question is:
“Who do you hope will be on the festival lineup?”
To answer this question, you have to pick one or more DJs to be on a lineup. Until the lineup is released, it can be your dream lineup. This question is your invitation to play.
It’s done subconsciously, but this question actually sends your mind on a search through memories to find an answer. If you’re really paying attention, you might notice a few possible answers go through your head before you pick one. It’ll be a different process for everybody, but if you managed to answer the question, your mind definitely did something.
The persuasion part comes into play when your brain simulates different ways a lineup could play out. You imagine how it would go if this DJ or that DJ played at the event, and if you’re going along with the excitement of the question, you probably imagine a vivid version of the event. In NLP, this is called “future pacing”, which shows your subconscious an idea of how you could act. Effective.
Your experience might be different than mine, but I find the “Who do you want on the lineup?” question makes a great group conversation topic. And when the question comes up in a group chat format, you’ll hear a bunch of answers that you didn’t come up with. Some of them might feel better than your own ideas. Among friends, people tend to like those surprises because your ego doesn’t have much invested in being right about the answer. It’s just for fun.
Together, the excitement of your own ideas plus your friends’ associates with the festival in question. Then you find yourself, later, wanting a ticket.
I bet this topic is more influential than some ad videos.